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  • About Us > Founder's Story >

      A Leader of the Industry with a Soul of Innovation

      --President Mr. Zhu Zengyu

      Born in Xinghua City of Jiangsu Province, Mr. Zhu Zengyu, president and general manager of Guangdong Yatai Advanced Material Technology (Group) Co., Ltd., is a private entrepreneur who pursues business success and development of the enterprise with innovation.

      1. Arduous Efforts

      In 1997, Mr. Zhu Zengyu came southward from Jiangsu to Guangdong to establish “Guangdong Yatai Stainless Steel Material Co., Ltd.”. He has been one of the pioneers in the stainless steel wire market of Guangdong since the policy of reform and opening up was implemented in China. To develop high-quality stainless steel products in China, he bought land and established “Guangdong Yatai Stainless Steel Product Co., Ltd.” in Nanjiang Industrial Park of Sihui City in 2003, which was specialized in composite material automobile accessory molding and precision plastic processing of metals such as stainless steel. He led his employees to develop and produce high-tech products such as “stainless steel bar used for high-strength and high-hardness windscreen wiper of motor vehicles”, “new-type high-brightness environment-friendly stainless steel wires”, “semi-rimless wires for senior glasses” and “U-shaped wires for senior glasses”. Its main products “Yinliang” brand stainless steel wire and “Jinqi” brand stainless steel bar for windscreen wiper of motor vehicles have been certified as famous-brand products of the province. Its stainless steel bar for windscreen wiper of motor vehicles is ranked first in the industry, with a domestic market share higher than 50%.

      In 2015, he adjusted the development strategy of his company, began to step into the international cutting-edge technologies and national strategic emerging industries. Applying civilian technologies that have converted from military technologies, he set up a new team to start a new undertaking, carrying out research and development in auto parts and components made with carbon fiber composite materials. He led the enterprise to carry out an industry-academy-research cooperation with Xi’an Space Composite Materials Research Institute and established an applied research branch of National and Local Union Engineering R&D Center of High-performance Carbon Fiber Manufacture and Application; maintain a technical cooperation with the Advanced Manufacture Technology Research Center of China Academy of Machinery Science & Technology, introduce Academician Chen Yunbo and his innovation team and establish an academician workstation of Guangdong Province for application and development of composite material advanced molding technologies. Approved by the provincial commission of economy and information technology, the enterprise had established a provincial technology center based on R&D and application of composite material technologies. It had worked with organizations such as Guangzhou Automotive Research Institute to develop a large batch of new products for vehicles made with carbon fiber composite materials. Required by its development strategy, the company was renamed as “Guangdong Yatai Advanced Material Technology Co., Ltd.”. In 2017, the company’s system was restructured. The original company was promoted to a group (holding) company, consisting of “Yatai Metal Materials Co., Ltd.”, “Yatai Research Institute of Composite Material Auto Parts and Components” and “Yatai Investment Co., Ltd.”.

      Under the leadership of Mr. Zhu, the company has achieved a growth of over 20% for eight years in succession.

      2. Innovation with Keen Determination

      The company has insisted on developing and growing on scientific and technological innovation. It has successively established “Enterprise Technology Center of Guangdong Province”, “Enterprise Technology Center of Zhaoqing City” and “Guangdong (Yatai) Engineering Technology Research Center of Metal Material Plastic Processing”, undertaken the applied research branch of “National and Local Union Engineering Research Center of High-Performance Carbon Fiber Manufacture and Application”, “Engineering Technology Research Center of Zhaoqing City for Design and Manufacture of Composite Material Auto Parts and Components”, “Academician Workstation of Composite Material Advanced Manufacturing Technologies” and the first-ever “Engineering Technology Research Center for Manufacture of Auto Parts and Components with Carbon Fiber Composite Materials”. The company has taken the initiative in the industry to pass the national assessment for enterprises with an integration of informationization and industrialization and enhanced its technical innovation capacity.

      In these five years, Mr. Zhu has led the company to successively undertaken 1 project of National Innovation Fund, 4 science and technology projects of Guangdong, and 7 science and technology projects of Zhaoqing and Sihui. Among which, the project High-quality Special-shaped Titanium Alloy Wire with a Complex Section Used for Frames of Senior Glasses has respectively won the support of National Technical Innovation Fund for Small and Medium Sized Technology Enterprises and the Special Fund of Guangdong for Technical Innovation of Small and Medium Sized Technology Enterprises. The windscreen wiper bar technology co-developed by the company with Guangdong University of Technology and Harbin Institute of Technology has filled a domestic gap, reached a leading level at home and replaced imported products. On the 18th China Hi-tech Fair, it has won an honor of “Excellent Product” for the integration framework and wheel fender of carbon fiber composite materials for new energy vehicles, which is co-developed by the company and institutes of higher learning and research institutions such as Xi’an Space Composite Material Research Institute, China Academy of Machinery Science & Technology and Guangzhou Automotive Research Institute.

      Mr. Zhu has been directly involved in the drafting of 2 inventions and 25 utility models, all of which have been granted. He has directed the drafting of four local standards of Guangdong such as Carbon Fiber Composite Material Wheel Fender Used for Body of Vehicles and participated in the drafting of the national standard High Temperature Alkali Resistance Test Method of Glass Fiber Reinforced Composite Material Bar. Now he is working on the national standard General Technical Requirements on Carbon Fiber Composite Material Cover Parts for Automobile, playing a key role in the transformation and upgrade of the company’s development strategy.

      3. Social Honors

      In 2013, the company was certified by the Department of Science and Technology of Guangdong Province as a national high-tech enterprise. In 2014, the company was certified as one of the “500 high-growth small and medium sized enterprises (private enterprises) supported in priority by Guangdong Province”. In 2015, the company won a quality award from the government of Zhaoqing City. In 2017, the company was honored as an organization of “contract observing and good faith for ten successive years” by the Industry and Commerce Administration of Guangdong.

      Mr. Zhu has ever served as a member of the Standing Committee of the 9th CPPCC of Sihui City. During his term, he has been selected as an excellent committee member for twice. In December 2012, he was selected as the best employer in Guangdong Province by the Employer Work Joint Conference of Guangdong, won a title of “Advanced Technology Worker of Sihui City in 2012” and a title of “Outstanding Entrepreneur Promoting Independent Innovation in Guangdong Province in 2013”. Now he serves as a member of the Standing Committee of the NPC of Sihui, President of Zhaoqing Association of New Energy Automobile Industry, Managing Director of Stainless Steel Branch of China Association of Metal Material Circulation, Vice President of Guangdong Enterprise Innovation Promotion Association; Managing Director of Guangdong Federation of Enterprises and Guangdong Association of Entrepreneurs; Managing Director of Guangdong Association of High-tech Enterprises; Director of Guangdong Society of Automotive Engineering; Executive Member of Zhaoqing Chamber of Industry and Commerce (General Chamber of Commerce); Vice Chairman of the 11th Executive Committee of Sihui Chamber of Industry and Commerce (General Chamber of Commerce) and Vice President of the Chamber of Commerce of Nanjiang Industrial Park of Sihui.

      The 19th National Congress of CPC has proposed many new concepts and statements, specified many new tasks and measures, which need to be studied and comprehended correctly. Under the guidance of the Thought on Socialism with Chinese Characteristics for a New Era proposed by Xi Jinping, Mr. Zhu will lead the enterprise to strengthen technical innovation. According to the requirements of the National Mid and Long-term Development Plan for Automobile Industry and the Development Plan of Guangdong for New Energy Automobile Industry (2013-2020), the company will make new contributions to the realization of the goal of RMB 100 billion Yuan of the automobile industry in the 5-Year Plan (2015-2020) of Zhaoqing in Implementing the Industrial Development “366” Program.


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